Automotive News

Soon after much more than 40 years in the automobile organization and in auto sales lead generation, I have been by means of multiple downturns in our industry. During the last quarter of 2010, I was able to estimate that the business would begin to see a turn around in the course of and presently, all indicators are certainly pointing in that direction.

A little over a month ago, I had the great fortune of having the opportunity to speak to a group of auto dealers from all over the country at a special finance conference in Indianapolis who were all there searching and hoping for signs that issues were starting to turn around for our business. Also present at this conference were virtually all the lenders in the company who had been also there to update auto dealers on the state of the industry. In my whole career, I do not feel I have ever seen that a lot of lenders specifically focused on our industry’s target customer in one location and I totally by no means have observed such a combined consensus of positive outlook on the immediate future of the subprime auto finance company. Some highlights included all of the lenders removing the “looked to booked” penalties, revised underwriting guidelines and additionally an absolute total effort by the lenders to let auto dealers know that they had cash offered and had been looking for ways to make deals.

I was asked by auto dealers to supply them with the leading three methods they could use to enhance sales, lower advertising expenses and keep their price of sales down.

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