Saving our Beloved Cars and the Automotive Industry
By Admin on Feb 26, 2012
When again the US automotive business is in dire straits. It did not understand from the 1973 energy crisis. It did not discover from the Chrysler knowledge. It did not find out from Toyota. It continued to depend on old, worn out concepts and on CEO’s that are kept in their positions by nepotism and by boards that do not comprehend the automotive enterprise.
In a joint effort the Large 3 are asking the US government for a billion loan. They argue that government demands for increased fuel efficiency are too high-priced to implement and require huge amounts of capital for retooling.
Let’s assume for the moment that the argument has some merit. But how can firms with worldwide manufacturing facilities fail to notice the steady improve in fuel prices and not see the warning signs hoisted by governments across the world that want to limit greenhouse gas emissions and fossil fuel consumption. This neglect is inexcusable.
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